Thank you for agreeing to take part in this international survey of public relations measurement and evaluation practices. It will take 15 to 20 minutes to complete and your response is completely confidential. You will be sent a copy of the full survey findings via member companies of the Association for Measurement & Evaluation of Communication (AMEC) later in the year. In this questionnaire, the term “PR communication” is being used to encapsulate the wide range of activities that are covered by public relations, marketing PR, marketing communications and corporate communications. References to “your organisation” can mean either your employer (for in-house practitioners) or clients (for consultancies)

These questions are about your work and workplace

What type of PR communication are you involved in?
	Mostly internal (e.g. employees, directors, members)
	Mostly external (e.g. media, regulatory bodies, clients, customers, shareholders, interest groups)
	Internal and external about equally

What is the size of annual PR communication campaign budget(s) that your organisation normally works with? (Expressed in $US)
	$0-$20,000
	$20,000-$50,000
	$50,000-$100,000
	$100,000-$500,000
	$500,000 plus

Which term best describes your workplace?
	Consultancy
	Government or Government Agency
	Commercial
	Non Government and not-for-profit
	Other

Please specify here

How many employees are there in the whole of your organisation?
	One
	2-10
	11-50
	51-100
	101-500
	500+

Where do you rank in terms of PR management responsibility?
	Board Director
	Senior Manager/Director
	Manager
	Executive

Your evaluation and research practices 1 Different methods can be used to evaluate PR communication. Please answer according to the way public relations is practised in your organisation, not the way you think it should be practised.

Does your organisation evaluate PR communication activity?
	Always		Often		Sometimes		Rarely		Never

How does your organisation (employer or client) value PR communication activity?
	Always		Often		Sometimes		Rarely		Never
Relate it to pre-agreed Key Performance Indicators
Relate it to broad business or organisational objectives
Relate it to specific sales or marketing objectives
Seek a monetary value from it in terms of a cost/benefit
Seek a “Return on Investment”-type result
Measures by media output
Use Dashboards or Communication Scorecards
Other method

Please specify 'Other method' here

How often does your organisation use the following methods to help plan PR communication?
	Always		Often		Sometimes		Rarely		Never
Library searches
www information searches
Focus groups
Phone surveys
Mail surveys
Online surveys
Questions in omnibus surveys
Media coverage monitoring (clippings/tapes etc)
Media content analysis
Customer comment analysis
PR/communication audits
Readability tests
Dashboards or communication scorecard
Other formal research

Please specify here

How often does your organisation use these methods to monitor progress of PR communication programs?
	Always		Often		Sometimes		Rarely		Never
Library searches
www information searches
Focus groups
Phone surveys
Mail surveys
Online surveys
Questions in omnibus surveys
Media coverage monitoring (clippings/tapes etc)
Media content analysis
Customer comment analysis
PR/communication audits
Readability tests
Dashboards or communication scorecard
Other formal research

Please specify here

How often does your organisation use these methods to evaluate PR communication programs after they are completed?
	Always		Often		Sometimes		Rarely		Never
Focus groups
Phone surveys				&