MRG Heritage
Through its work with major heritage organisations in the United Kingdom The Market Research Group has now established an unprecedented level of expertise and data in this area. Specific areas of research conducted over many years include:
· Visitor Surveys
· Attraction Surveys
· Feasibility and Property Audits
· Service Enhancement Research
· Market Segmentation
· Mystery Shopping
· Research into the Leisure and Heritage Market
The data collected in this area enables us to provide valuable benchmarking and effective key performance indicators, plus trend analysis in the heritage market place, within the wider context in which it operates.
We work in close partnership with our clients, getting results yet also adapting to their needs and wants.
If you would like further information about our Heritage research please contact Nicky Johnston (E-mail njohnston@bournemouth.ac.uk) or call 01202 963887.